Maze with "Are You Emily?"

Your inaction is costing you money

July 30, 20241 min read

Are you Emily?

Emily debated for weeks on whether to invest in an online ordering system for her bakery, caught between the charm of tradition and the promise of modern convenience.

As she hesitated, a new bakery opened nearby, offering online orders and delivery, quickly attracting the tech-savvy customers she had once considered.

By the time Emily decided to modernize, she realized her indecision had cost her not just revenue, but a slice of her loyal customer base as well.

Are you Emily?

You have a decision in front of you

You aren’t sure which direction to take

You want a perfect answer

All the information

So you know the decision is the right one

Instead, you do nothing, continue with the status quo

Your inaction is costing you money

Like Emily, you let the opportunity pass you by

Don’t be like Emily – think through the opportunity cost of the status quo – the what happens if you don’t do this.

That part of the analysis is often overlooked by small business owners

What helps you get out of indecision?

#smallbusinessowners #decisionmaking #runway2revenue #profitcoach

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